Limbic System Magic: The warm, right feeling you get when making a decision? That's your limbic system at work, where emotions and decisions intertwine. Storytelling is your key.

The Gut Instinct Power: Gut decisions happen in the limbic brain, where emotions reside. They often feel right because they bypass our language centre. Storytelling ignites this brain region, leading to powerful emotional connections.

The Science of Emotion: Gut decisions tend to be faster and higher in quality. Pushing customers solely with rational thinking leads to overthinking. Instead, tell stories that create unbreakable emotional bonds.

Your Brand Story: Understand your "why" and have a clear brand story. This authenticity exudes passion and builds trust, forging genuine customer relationships.

Take Action: Recall a time when you instinctively trusted a seller. Analyse their engagement process. Apply these lessons to your business. Winning hearts before minds is your challenge. Stories are your solution.

If you need guidance on using stories to influence customer decisions, book a free discovery chat with me

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing