Through the research phase of creating a content marketing strategy, you should have refined your target market and gained a broad understanding of their likes, dislikes and values. With that target market in mind you'll want to create a customer persona. This customer persona, based on the demographic, environmental and behavioral traits of your average consumer will help guide you as you create content and target your market.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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