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How to Target Business Development and Find Your Ideal Customer
BUSINESS DEVELOPMENT
GUEST:
Business development is at the intersection of sales and marketing. But how do you identify your ideal customer or client . . . the one that’s ready, willing and able to buy from you?
Join host Hanna Hasl-Kelchner as she welcomes award winning marketer, Steve Napolitan, author of Capture Clients, Close Deals who has some answers for you.
WHAT YOU’LL DISCOVER ABOUT BUSINESS DEVELOPMENT:- How laser focused business development increases your success in a shorter period of time.
- How your vision, mission and values influence business development.
- How your ideal customer/client differs from other customers/clients.
- Why finding the right customer/client makes everything else in your business better.
- 3 simple steps to help you focus your business development to target your ideal customer/client.
- How startups and small businesses can get paid for customers/clients they don’t sell to.
- How laser targeting your business development increases the value and efficiency of your marketing budget.
- And MUCH more.
GUEST:
Steve Napolitan helps you grab the attention of your perfect client, lead them to your product or service and increase your sales. He does it using his Client Capture Process, a scalable, customizable system that he says has helped his clients make millions.
Steve focuses on bridging the gap between a company’s brand and their target markets by providing innovative marketing and communications with measurable effectiveness.
Steven has been recognized by national media as a pioneer in the new media marketing. He has produced award-winning content, including hundreds of advertising, marketing campaigns and internal promotions for companies such as Apple, Intel, Charles Schwab and Nestle, to name a few.
His branding and storytelling talent even extends to films and television.
Interestingly, his last TV Series, Livin Loud, was picked-up by MTV Australia for Primetime broadcast and sold into other markets around the world.
Steve recent book, Capture Clients, Close Deals: A simple way to gain clients without convincing or chasing is an international #1 best-seller.
In a nutshell, this author, speaker, and coach has developed and taught proven systems to make marketing & sales much simpler, less ‘salesy’, and much more FUN!
RELATED RESOURCES:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com
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By Hanna Hasl-Kelchner
5
99 ratings
BUSINESS DEVELOPMENT
GUEST:
Business development is at the intersection of sales and marketing. But how do you identify your ideal customer or client . . . the one that’s ready, willing and able to buy from you?
Join host Hanna Hasl-Kelchner as she welcomes award winning marketer, Steve Napolitan, author of Capture Clients, Close Deals who has some answers for you.
WHAT YOU’LL DISCOVER ABOUT BUSINESS DEVELOPMENT:- How laser focused business development increases your success in a shorter period of time.
- How your vision, mission and values influence business development.
- How your ideal customer/client differs from other customers/clients.
- Why finding the right customer/client makes everything else in your business better.
- 3 simple steps to help you focus your business development to target your ideal customer/client.
- How startups and small businesses can get paid for customers/clients they don’t sell to.
- How laser targeting your business development increases the value and efficiency of your marketing budget.
- And MUCH more.
GUEST:
Steve Napolitan helps you grab the attention of your perfect client, lead them to your product or service and increase your sales. He does it using his Client Capture Process, a scalable, customizable system that he says has helped his clients make millions.
Steve focuses on bridging the gap between a company’s brand and their target markets by providing innovative marketing and communications with measurable effectiveness.
Steven has been recognized by national media as a pioneer in the new media marketing. He has produced award-winning content, including hundreds of advertising, marketing campaigns and internal promotions for companies such as Apple, Intel, Charles Schwab and Nestle, to name a few.
His branding and storytelling talent even extends to films and television.
Interestingly, his last TV Series, Livin Loud, was picked-up by MTV Australia for Primetime broadcast and sold into other markets around the world.
Steve recent book, Capture Clients, Close Deals: A simple way to gain clients without convincing or chasing is an international #1 best-seller.
In a nutshell, this author, speaker, and coach has developed and taught proven systems to make marketing & sales much simpler, less ‘salesy’, and much more FUN!
RELATED RESOURCES:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hannahaslkelchner.substack.com