If we want to make a stronger impact, we need to be stronger storytellers.

This week we celebrated the birthday of one of the most persuasive communicators of all time, Martin Luther King Jr. In today's episode, I unpack the communication tools used in MLK's iconic, "I Have a Dream" speech, and explain how we can use those same tools to move others to action.

Also - quick reminder that January is human trafficking awareness month! If you'd like to help fight the good fight but aren't sure where to start, you can donate directly on our website, persuasionschoolpodcast.com! 100% of the proceeds will be distributed across both global and national anti-trafficking organizations.

Enjoy the episode!