If you've never explored Camden in North London, you're missing out. It's a place full of vibrant characters and unique experiences, like the independent store, Clime-it Brothers.

Clime-it Brothers isn't your average store. Instead of asking if they can help you, the shop assistant wants to share how your purchase can make a difference. Intriguing, right?

Clime-it Brothers is a social enterprise with a remarkable mission. It provides jobs and education to young people from challenging backgrounds, helping them escape gangs and drugs. The founder's personal transformation from a drug dealer to a change-maker adds depth to the story. Plus, they use environmentally friendly materials and processes.

My daughter and I bought a jacket and sunglasses, knowing our money was supporting a great cause. I was so moved by their story that I'm sharing it with you. That's the magic of storytelling.

If your business serves a social purpose or champions a cause, share it with your customers. Connect your values to theirs, creating strong emotional bonds. This not only drives sales but also encourages others to support your mission.

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing