In this finale episode of Season 4 of Reuben's Sightglass, which explores the Business of Beer, Adam and Matt catch up with Ben Butler, the founder of Top Hat and a long-time collaborator with Reuben's Brews. This Pittsburgh-headquartered agency is a leader in craft brewing design and branding, amongst other talents, and is who Reuben's Brews trusted with their brand refresh in 2019. This episode dives deep in to the passion for branding and identity that Ben, Adam, and Matt share, and explores the nuance of storytelling and design that sets craft breweries apart.