Do you care about what you sell?

It seems like a completely obvious, no-brainer question. Of course you do, right? Michael Margolis is the CEO of Get Storied and is a master at equipping business leaders around the world with the tool of story in pursuit of building better business.

Michael believes that you, as a brand, live or die on the story you tell. Michael shares insight on the impact of storytelling, and its importance in inviting your customers, supporters, and raving fans to be a part of what you sell. We unpack the relationship between product and purpose - how what you sell fits into the life of your customer - and how your story evolves as the world changes.