Do you ever blank on what to say? Maybe you're on a sales call and awkward silence ensues after a tricky objection. Or you're writing and rewriting an ad with nothing good spilling onto the page.

The reason is simple: You don't want to say the wrong thing and lose the people you serve. It sounds weird, but the key is creating a "too much information" moment—the right way. If you do it the wrong way, it's just awkward.

In this episode, you'll hear exactly what information to reveal so you bond with your audience, never be at a loss for words and make sales almost effortless.

Show highlights include:

• If you ignore this, your podcast will be a time sink and burn your money (this'll almost sound too simple, but once you hear it, you'll have a "lightbulb moment"). (2:10)
• You might not remember, but when you were a child, your parents gave you the secret to glueing your target audience's eyes to the screen and making them listen to every word you say. Here's the secret. (7:10)
• Why teaching valuable information makes people ignore you and chase your competitor who doesn't teach. (7:35)
• Way too much marketing is irrelevant and never makes an impact. Here's how you market in a way that people will talk to you about. (12:55)

How would you like to spend more time with your family and less time in your business? Go grab yourself a copy of my Digital Daddy's Toolkit where you'll get my top 3 speed-influence tools to make you a trusted expert in any market. FAST. Go to www.daddysworking.com/ddt