On the latest episode of the Education Marketing Leader podcast, I had the pleasure of welcoming Shane Baglini, the seasoned Senior Director of Marketing and Recruitment at Muhlenberg College. Shane shared his profound insights on storytelling in higher education marketing and how to speak to non-traditional students. Shane's passion for authentic storytelling shines through as he advocates for its necessity in connecting with adult learners. It's not about selling a program; it's about sharing a journey, the real human experiences of those who dare to dream of more. His emphasis on video testimonials and emotion-rich content isn't just strategy; it's a heartfelt approach to outreach. Emphasizing diversity, Shane calls on marketers to spotlight the multitude of backgrounds in their campaigns and also ensure the resources match the representation. It's about crafting a campus ecosystem where every student, irrespective of their path, can thrive. Shane's approach is a clarion call for empathy and authenticity in marketing, one that respects the adult learner's quest for growth amidst life's balancing act. His storytelling doesn't just aim to attract; it strives to resonate and reflect the shared human experience, building a bridge from the marketer's desk to the student's ambition. To dive deeper into Shane's wealth of knowledge and to understand how to market to non-traditional students with the reverence it deserves, connect with him on LinkedIn, join the conversation, and become part of a story that continues to uplift and educate, one learner at a time. Don't forget to tune in to our detailed discussion on the podcast. 🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review of the Education Marketing Leader. 🙏 Until next time. ✌ #EducationMarketing #HigherEducation #AdultLearning #Storytelling