How to Tell Your Brand’s Story (E137)

Show Notes:

* Seth Godin* What are you really selling?* Tires = safety* Who is the spokesperson for your brand* Answer as that character* Spoke at ECF Live* Issues* Tell too many stories* Tell 1 store* Find out who your customer issue

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – Dropshipping Automation Software

Bio:

For the past 25 years, Michael has been a professional TV writer/showrunner. His many writing credits include King of the Hill, Maron, Wilfred, Just Shoot Me, Rules of Engagement, Beavis & Butthead, Tacoma FD, and more. By applying his knowledge of storytelling to his wife's clothing brand, he helped grow TwirlyGirl into a multi-million dollar brand.

Links:

* https://www.facebook.com/MichaelJaminWriter/* http://www.cardboardrocketships.com/* https://www.linkedin.com/in/michael-jamin-01233621/* https://michaeljamin.com/video/

Transcript :

Charles (00:00):

In this episode of a business e-commerce I talked with Michael Jamin about how to tell your brand's story. This is a Business e-commerce Episode, 137.

Charles (00:17):

Welcome to the Business or eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi and I'm here with Michael Jamin. Michael is a director of communications and marketing at twirly girl. We're using his knowledge of storytelling to his wife's clothing brand. He helped grow trolley, grow into a multimillion dollar brand. I asked Michael on the show today to talk about how to tell your brand story. So, Hey, Michael, how are you doing today? So, Hey, Michael, how are you doing today? I'm good. Thank you for having me. Yeah. Awesome. To have you on the show. I love talking about brand and kind of, this is a little more like higher level with some of the topics I feel like sometimes folks are very, you know, tactical in the weeds, like SEO content, like that sort of thing, but it's always nice to kind of zoom up a little bit and think kind of a little bit higher level from a strategy perspective.

Charles (01:09):

That's the difference between selling a product and selling your brand, the product at first, you know, you style it, you have to sell a product, right. To get something off the ground. But at some point you might have competitors come into the space you might have, you know, and even if you don't have a direct competitor, you're always competing against something else. Right. They could always just go and spend their money on another type of product. Right.