LaunchPod | Product Management Podcast

How to tell your CEO they’re wrong about product centricity | Steve Nash, Dir. of Product (GumGum) | LaunchPod

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Today, we’re talking with Steve Nash, Director of Product for GumGum, an ad-tech platform that matches brands and consumers through AI-powered data and media solutions.

In this episode, Steve talks about:

  • How to tell your CEO that they’re wrong — and not lose your career
  • The story behind Playground’s transition to a product-centric culture, and the pace of innovation it unlocked for the team
  • Why unifying behind Playground’s mission of being “the attention company” led to their successful exit and acquisition by GumGum
    • Links

    LinkedIn: https://www.linkedin.com/in/stevenash/

    GumGum: https://www.linkedin.com/company/gumgum/

    Resources

    Navigating a digital reckoning in art | Elizabeth Van Bergen, Product Experience Lead (Phillips): https://youtu.be/Rf-7r3PMVuo

    Unlock revenue with the zone of benefit | Oji Udezue, CPO (Typeform, Twitter, Calendly): https://youtu.be/2WuAGcRwdv0

    Chapters

    00:00 Intro

    02:04 Product challenges and shifts at Playground XYZ
    04:38 How to implement product centricity
    05:18 How to navigate conversations with CEOs
    09:23 How to empower product teams and drive innovation
    11:05 Adapting during COVID-19
    20:08 Attention tracking and creative Insights
    27:33 The role of design and raste in product development
    33:01 Outro

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    Special Guest: Steve Nash.

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