In this episode, Bethany Corbin and Keren Leshem discuss: 

• Why you need to know your investor audience 
• Why investment is a two-way street 
• How to develop your story and pitch
• How to Communicate with investors and your team

Key Takeaways: 

• Know your audience. Know exactly who to go to, when you need to raise your funds, how much you're raising, how much you're going to raise now and in the future, and what your milestones are. It’s super important to think of this from start to finish.
• When you meet with an investor, ask them questions about who they’ve invested in, what stages they’ve invested in, or how much money is their check size. Based on their answers to these questions, you can know whether you are a good fit for each other or not. Remember that investment is a two-way street. 
• Make sure that your story flows. It has to be short, concise, and full of information but without too much detail. Take note of repeating questions and make them part of your pitch. Adjust your pitch for Zoom meetings to keep people interested. 
• Once you do get an investor on board, celebrate that win. Communicate the investment to your team and communicate back to the investor about the program and about the progress you are making. Don’t wait for them to ask for updates. 

“Success in women's health, regardless of what the company does, is success for all of us” - Keren Leshem

Connect with Keren Leshem: 

Website: https://oconmed.com/ 

LinkedIn: https://www.linkedin.com/in/keren-leshem-b67908a/ 

Connect with Bethany Corbin: 

Website: https://nixongwiltlaw.com/  

Podcast: https://nixongwiltlaw.com/podcast-legally-femtech 

LinkedIn: https://www.linkedin.com/in/bethanycorbin/