If you're working on a cause, you need to tell the world why it matters – and not just in any way. You need to tell a story that deeply resonates so that people will fund you, work with you, and take action to support your cause. In this episode, I talk through the power of using The Hero's Journey template to tell your non-fiction story – and how discovering this twelve-step structure dramatically changed the course of my life, and how it might change yours, too. 

Get the book, Resonate, by Nancy Duarte https://amzn.to/3qGuwkm

Get The Hero With a Thousand Faces by Joseph Campbell https://amzn.to/3dCOmrz

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