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How to Think About Book Marketing
The #1 question we get, both from current and prospective authors, is this:
“How should I approach book marketing once it’s published?”
In this episode, we will cover the basics of how we teach our authors to market their business books.
When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:
1. Your book is a marketing tool—not the thing you market
2. Book marketing is a long term process—not a single event
3. No one cares about your book—they only care what your book gets them
Click here to read Scribe's Ultimate Guide to Book Marketing.
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By Tucker Max and Charlie Hoehn
4.5
1919 ratings
The #1 question we get, both from current and prospective authors, is this:
“How should I approach book marketing once it’s published?”
In this episode, we will cover the basics of how we teach our authors to market their business books.
When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:
1. Your book is a marketing tool—not the thing you market
2. Book marketing is a long term process—not a single event
3. No one cares about your book—they only care what your book gets them
Click here to read Scribe's Ultimate Guide to Book Marketing.