Imagine the power you'd have if you knew exactly what your customers were thinking. You could be ready to solve their problems and provide them with exactly what they need just when they need it.

Coach and best selling author Alison Edgar MBE is known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs. She has a pile of great ideas that can give you the power to think like your customers.

You can also check out our new feature in this episode as our new contributor Adam Daniel recommends this month's best business books to read. Oh and also what Paul wants to do to Lorraine Kelly.

We hope you enjoy the episode. Please subscribe, leave a review ad connect with us on Facebook, Instagram and LinkedIn.

The Big Little Business Club We decided that giving you all this expert advice each week isn't enough. What if there was a place where you could connect with all the experts we have on the show, learn more from them, ask questions and strike up conversations? So that's what we've done. We've gathered all of our previous guests from around the globe to help you for free. Every single guest who has appeared on our show will now be available in one place to share more of their invaluable knowledge and answer your questions so that you can survive this second lockdown and thrive in the future. You can join the Big Little Business Club for free right now. Just click here.

 

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