Are you feeling overwhelmed by the ever-changing world of podcasting and looking for strategies to make your show stand out and become profitable? This episode will guide you in focusing on what truly drives business growth, transforming your podcast into a client-attracting asset without relying on massive downloads or ads. Get ready to dive deep and master insights and growth strategies in the competitive podcasting space.

Today we’re chatting with Caroline Hull, a seasoned podcast coach and business strategist at Wild Home Podcasting, to share her journey and expertise in leveraging podcasts for business success.

With nearly a decade of experience in podcasting, Caroline empowers business owners to transform their podcasts into profitable platforms. Although she began her career in a vastly different industry, her rich background in ballet, choreography, SEO copywriting, and design eventually led her to co-found the popular podcast Creative Biz Rebellion. 

In this episode, we explore how podcasts can serve as a powerful marketing component, the importance of defining a clear strategy, and how to effectively engage and grow your audience. Caroline discusses the value of integrated marketing across platforms, audience-specific content creation, and the current landscape of listenership trends.

If you’re seeking practical advice to help differentiate your show and propel your podcasting journey forward, this episode is packed with wisdom and actionable tips. Caroline’s approach to focusing on profit over downloads and her passion for helping others refine their messaging is something every podcaster can learn from. 

IN THIS EPISODE, WE COVER:

• From ballet to podcast business strategist: Caroline Hull's unique journey and founding of Creative Biz Rebellion that snowballed Wild Home Podcasting agency. (01:00) 
• The expanding podcast landscape: Caroline’s observation on increasing listenership, especially among women, and how podcasts can act as an effective marketing tool. (03:42) 
• Crafting a strategic podcast: The importance of integrating your podcast into your entire marketing strategy and using it as a funnel for business growth. (05:09) 
• Metrics that matter: Caroline's emphasis on focusing on specific business goals over downloads and her client success stories. (06:09) 
• Growing your audience: The power of collaborations, guest appearances, and strategic networking to expand your podcast's reach. (11:11) 

Links and resources mentioned in this episode:

• Caroline Hull's website: Wild Home Podcasting - https://wildhomepodcasting.com
• Strut It Podcast by Elizabeth Marbury - https://www.elizabethmarberry.com/podcast 
• Elizabeth Marbury's Instagram - https://instagram.com/elizabethmarbury
• Recommended Podcast: The Newsworthy by Erica Mandy - https://www.thenewsworthy.com
• Connect with Caroline Hull on Instagram: https://instagram.com/wildhomepodcasting
• Connect with Caroline on Linkedin - https://www.linkedin.com/in/caroline-hull-4946b65b/ 
• Subscribe to Podcasting Tech - https://podcastingtech.com/

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