Have you been curious about what it means to run a content creator business? Matt Peterson- king of food challenges-  has grown almost 6 million followers on TikTok since March 2020 and today he’s here to talk about the impact that growth had on his life.  There are so many assumptions and misconceptions about what it means to be a content creator and entrepreneur, and today we are diving in.

Timestamps:

• [4:43] Matt deciding that content creation and social media was right for him.
• [17:54] Being worried about followers and if we put too much pressure on the numbers.
• [20:39] How content creation IS full time work.
• [26:30] All jobs are valid.
• [32:48] Is someone too old to start social media?
• [35:10] Will TikTok keep growing, or morph into something new?
• [40:30] Starting to get brand partnerships and how that started.
• [42:57] There IS money in content creation.
• [47:00] It is so important to be your genuine self.

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Connect with Matt!
On IG @mattpeterson
Ok TikTok @mattpeterson

Connect with Danielle!
on IG @danielle_onthedaily
Podcast: @onthedailypod

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