Jamie DeFay, Creator and Designer of Sirensong Wetsuits joins us from her colorful workshop in Hawaii. She shares how her past decade in Environmental Consulting shaped her ability to be a focused entrepreneur, and how to thrive despite a shy personality.  

Highlights from the Show

• The fear factor of surfing for women, and why stand up paddleboarding is more appealing

• The professional transition from Environmental Consulting to Hawaiian Wetsuit Designer

• Greek Mythology and the meaning behind Sirensong; a deadly tune for Sailors

• The definition of a tribe, and why it’s critical for your brand

• As an introvert, why having a brand forces you out of your comfort zone

• How to be flexible as your business evolves and when to make sacrifices