In this episode of Photo Chat, I discuss the importance of preparation for the upcoming booking & wedding season in 2026. I share insights on how to reflect on the past year, optimize your website for inquiries, set clear pricing strategies, manage inquiries effectively, and establish boundaries for availability.

The episode emphasizes the significance of being prepared to reduce stress and enhance confidence in your photography business. I also share our Spotify Wrapped statistics, celebrating the growth of YOU - our wonderful podcast audience.

Key takeaways:

• Preparation is key to success in the wedding photography business.
• Reflecting on the past year helps identify areas for improvement.
• Your website should be user-friendly and up-to-date to attract inquiries.
• Confidence in pricing is crucial for building trust with clients.
• Having a clear inquiry response template saves time and reduces stress.
• Establishing boundaries for availability helps manage workload effectively.
• Regularly updating your website and portfolio is essential for attracting clients.
• Communication should be clear, calm, and reassuring to potential clients.
• Being prepared reduces stress and allows for a smoother workflow during busy seasons.
• Celebrate your achievements and growth as a photographer.

Chapters

00:00 Introduction and Technical Challenges

02:47 Preparing for the New Year

05:48 Reflection and Growth Mindset

08:34 Website Optimization for Inquiries

11:30 Pricing Strategies and Confidence

21:29 Inquiry Management and Response Templates

41:09 Availability and Boundaries

53:49 Final Thoughts and Spotify Wrapped