Welcome back to another year celebrating International Women’s Month and the women who work in our mobile marketing industry. In this episode, our host, Maria Lannon, interviews Allie Hitchcock, the Lifecycle Marketing Manager at Houzz. They talk about helping users get the most out of an app product, turning mistakes into positive opportunities, and how to be successful when working remotely.  

Houzz is an app for home designs and remodels. Prior to becoming the Lifecycle Marketing Manager at Houzz, Allie was a Lifecycle Marketing Manager at Loom. She is based in Orlando, Florida.

Questions Allie Answered in this Episode:

• What channels are you using to retain the pros on Houzz? What does your day-to-day look like?
• How are the two groups of users getting connected and are you a part of that cycle?
• What brought you to Lifecycle Marketing at Houzz? Where were you before?
• What advice do you have for anyone working remotely and by themselves in their role? What’s helped you be successful in a remote work environment?
• What are some KPIs that you’re looking at on a day-to-day basis?
• Is there anything that you want to work on professionally or personally in 2023?
• What are you most excited about regarding the future of mobile marketing?
• Do you have any advice for women starting out their careers?
• Any resources that have been helpful to you that you’d recommend?

Timestamp:

• 2:33 Allie’s role as Lifecycle Marketing Manager at Houzz
• 8:04 Allie’s background
• 13:16 Tips for success in remote work environments
• 16:48 The KPIs that matter
• 18:48 Switching up my remote environment
• 21:15 Connecting users with their own data
• 24:00 Words of wisdom for emerging marketers
• 25:28 Resources

Quotes:

(9:08-9:20) “I learned a lot about understanding the user perspective – making sure that you’re understanding things from their point-of-view and not taking for granted the things that we know working internally.”

(21:16-21:24) “There are more opportunities than ever to help connect users with their own data and their own successes in using an app.”

(22:04-22:10) “I think any opportunity to spark joy and help users be genuinely happy about what they’re doing with your app is a win-win.”

Mentioned in this Episode:

• Allie Hitchcock’s LinkedIn
• Houzz
• Book: Build a Brand like Trader Joe's by Mark Gardiner
• Book: Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
• AdWeek
• www.askamanager.org