In this latest episode of Beyond the Numbers we chat to brand professional, thought leader, public speaker, and commentator on all things retail and fashion, Fiona Davis.

Through her consultancy, The Brand Inspiration Co, Fiona helps connect businesses with their customers to build great brand experiences. Fiona is passionate about diversity and inclusion concerning women in retail and leadership positions at board level.

Fiona has also authored the book, "A Profitable Love Affair: How to Build and Sustain a Strong Brand".

By tuning in you'll find out about:

- Why it’s up to brands and retailers to save the high street

- The need to understand customers to create memorable experiences

- How some brands adapted successfully to changing consumption habits

- Why purpose comes first before spotting the gaps in the marketplace

FOLLOW Fiona Davis

WEBSITE: The Brand Inspiration co.

LINKEDIN: https://www.linkedin.com/in/fiona-davis-6a591a8a/  

FOLLOW Chris Thompson

LINKEDIN: www.linkedin.com/in/chrisstephenthompson

TWITTER: twitter.com/thompsoncst

INSTAGRAM: https://www.instagram.com/talesofthomo/

FOLLOW Wellers

LINKEDIN: linkedin.com/company/wellers-accountants

TWITTER: twitter.com/WellersSME

INSTAGRAM: www.instagram.com/wellerssme/