<p>Vinay Poddar, Senior Manager of Customer Loyalty at Flipkart takes us through the psychology behind loyalty, some analytical models to understand and drive loyalty, an expert take on winning back lapsed customers, and more.</p>

Vinay Poddar, Senior Manager of Customer Loyalty at Flipkart takes us through the psychology behind loyalty, some analytical models to understand and drive loyalty, an expert take on winning back lapsed customers, and more.

How to Tie Analytics to Loyalty: Lessons from a Loyalty Expert

Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.

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How to Tie Analytics to Loyalty: Lessons from a Loyalty Expert

How to Tie Analytics to Loyalty: Lessons from a Loyalty Expert