In order to title your keynote or presentation, start by asking what the audience needs to hear. This isn't necessarily what you yourself think is most interesting or compelling. Instead, it's about what your audience needs to say yes to before they can engage with those ideas.

Find the Red Thread at TamsenWebster.com.

Resources

• Focus on the GOAL: Why Your Audience Needs an "Irresistible Outcome" – EP053
• The Irresistible Idea Formula – EP069
• Tamsen's Titles