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How To Track Good Marketing Data | Ep 95
In today's episode, Ryan (@theryanrice) discusses what he's learned tracking marketing KPIs differently. He talks about specific behavior changes the marketing KPIs have driven - both micro and macro. And in the end, he reveals how it has impacted his ROAS (return on ad spend).
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By Ryan RiceIn today's episode, Ryan (@theryanrice) discusses what he's learned tracking marketing KPIs differently. He talks about specific behavior changes the marketing KPIs have driven - both micro and macro. And in the end, he reveals how it has impacted his ROAS (return on ad spend).