Tracking content ROI is essential for any marketer. It can sometimes be challenging or require a fresh perspective, but it’s possible and repeatable. One segment of content is owned media channels—live virtual events, on-demand webinars, and podcasts. So, how can marketers master metrics for this type of content? That’s the discussion on Scaling Up. Host Tim Maitland spoke with TC Riley, Senior Director of Information Services at MarketScale and data aficionado, on how to do it well.