What would you do if one day, you received a cease and desist letter in the mail telling you that you could no longer use your business name as it was trademarked to be used by someone else?

You would have no choice but to change your business name and all of your branding. All of that investment into your brand would be lost. More importantly, you’d have to think of another name!

And if you have your brand on vehicles and signage and uniforms etc. that’s a bloody expensive exercise to replace all of that.

To avoid that nightmare scenario coming true, you may need to consider trademarking your brand. And in this episode, we speak with Binh Rey; an Associate Trademark Attorney with Baxter IP who will talk us through this very exercise.

Binh is known in the industry for her brand marketing and protection knowledge. She works with many branding and advertising agencies, helping to research and establish brand name availability to determine which can be easily registered and effectively protected both now and in the future.

I ask Binh loads of questions around what a trademark is exactly, what do they protect and what don’t they protect. Who should get one, who shouldn’t? 

If you haven't protected your brand with a trademark yet, then this episode is definitely worth a listen!

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About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

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