Welcome to The Thumbody Show, where we explore the busy intersection of personal branding and entrepreneurship. This is episode 21.

On every episode I talk about the Thumbody brand, and how I am bringing back the "Thumbody," brand from my childhood.

Well, I was just notified this week that my application has been approved and I am the proud owner of the trademark. I get to put “circle R” on my products and services.

Now, I want to dive into why it's important for your brand to consider securing a trademark too, and trust me, it's not as complicated as it sounds.

Imagine your business as your home. You've poured your heart and soul into it - the decor, the paint on the walls, the flower pots on the window sills, everything screams you. Now, would you leave that house unlocked while you're away? Definitely not, right?

Think of trademarks as a solid, foolproof lock for your business. So, let's break it down. When you trademark your business, you're essentially securing the exclusive right to use that trademark in the U.S. It's like calling dibs on a good seat in the theater, except this seat is your brand in the market, and the dibs lasts a lifetime. This means you can legally sue anyone in federal court who tries to imitate or misuse your trademark, protecting your business from counterfeiters and impersonators.

Reputable Trademark Lawyer I Recommend

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