Have you ever experienced that phenomenon where you hear about something for the first time and then all of a sudden start to see that thing everywhere? Most of us have. It feels like a crazy coincidence in the moment but it's actually not a coincidence at all. There's science behind why this happens and the science is even crazier than the "coincidence"!

In today's episode, special guest Donald Kelly unpacks this phenomenon and explains how we can use this science to identify new opportunities - both in our physical environment and in communications with others.

If you know me, you know I get excited by studying the psychology and neuroscience behind communication so this was easily one of my favorite episodes. I gained a ton of value from the conversation and I know you will too. Enjoy!

Side note: the survey I mention at the end of the episode can be found here: https://www.persuasionschoolpodcast.com/survey

Guest bio:

"Donald has a belief that “anyone” can sell if they have the desire. Early on in his sales career, Donald struggled with sales, but through the proper training and coaching, he became a top performing seller.

He has since taken it upon himself to “evangelize” the message of effective selling to struggling entrepreneurs, salespeople and anyone looking to improve their sales hustle.

Donald hosts a popular sales podcast called, “The Sales Evangelist”. The show has over 2.3 million all-time downloads and is listened to in over 150 countries. Donald and his podcast have also been mentioned in Entrepreneur Magazine, Forbes, INC, and HubSpot as a top B2B sales podcast. You can connect with him on LinkedIn, Instagram and Twitter @DonaldCKelly."