Thursday, November 7, 2019

We set out to address the question, How can we create an engaging experience that allows people to interact with the Field Museum’s newest—and biggest—dinosaur? The result is Message Máximo (fieldmuseum.org/maximo), a chat experience that lets users text or online message Máximo the Titanosaur. Seeking to develop an easy-to-use, friendly, and welcoming interface that creates opportunities for personalized interactions, we placed a particular focus on persona definition, content strategy, and conversational logic.

In a discussion of our process, challenges, and learnings as we developed Message Máximo, this session will cover topics that may be relevant to a wide variety of content-heavy projects: identifying content scope, creating interactions that are both engaging and also integrate learning opportunities, and anticipating users’ needs and expectations.

Session Type30-Minute Session (Presentation or Case Study)

TrackContent

Key Outcomes

As a result of this session, participants will have a better understanding of the functionalities of Dialogflow, a free AI chat platform, and its capabilities in creating educational and conversational chatbot experiences. Session attendees will understand one approach to navigating a large-scale, ever-growing content project with time and resource considerations and be able to apply these learnings to their own digital engagement projects, whether a chatbot or other content-driven project.

Speakers

Session Leader : Caitlin Kearney, Digital Content & Engagement Manager, Field Museum

Co-Presenter : Caitlin Pequignot, Senior Digital Strategist, Purple, Rock, Scissors

Co-Presenter : Katharine Uhrich, Social Media Manager, Field Museum