Originally from our series, Do the Woo.

In this second episode, I am talking about the challenges of moving from a brick-and-mortar shop to an online store. Even though you will be looking at the same concepts, such as sales, marketing, etc., there is a big difference between doing them in your shop in the mall vs. online and you need to adapt to new tools and strategies.

I talked about:

* How startup costs can differ

* Selecting a small product line to start with

* The uniqueness of an online customer

* Marketing and how to approach it for online

* How much social plays a role in both scenarios

* Redefining sales online

* The importance of an eCommerce strategy

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