James Dooley sits down with Chris Walker to explain how to trigger a new Google Knowledge Panel and create a recognised KGM ID. The discussion covers building a personal entity home, using schema markup correctly, leveraging Wikidata and wiki properties, and creative but legitimate ways to obtain an IMDb profile. Chris also explains why consistent social profiles, press releases, and personal branding play a critical role in trust, conversions, and long term SEO. The episode breaks down why knowledge panels are becoming mandatory in 2026 for founders, executives, and business owners who want visibility, authority, and control over their brand presence in search.