Guy Rozman is an online advertising professional and for over 10 years, I have been working with some of Israel's fastest-growing startups like Fiverr, Yotpo, and Outbrain leading them to do just one thing--grow their revenues with high-impact digital advertising campaigns.

He has recently founded Mediaflowzz, which is a boutique online advertising agency that lives and breathes performance marketing. He and his team get excited about nerdy, cutting-edge digital advertising tech. 

In this episode, he shares his experiences to show us how we can triple our revenues via powerful highly targeted paid advertising campaigns. Insights he shares include:

• Why you can't measure PPC campaigns in a vacuum
• the two variables B2B companies need to look at to determine whether a prospect could be a good client
• How to get data faster without wasting resources to inform future campaigns
• Why copywriting is so important for your PPC campaign
• The real way to measure the impact of your PPC campaign (most companies don’t have a clue)
• How best to determine your value proposition for your ad campaigns
• How to best stand out in saturated marketplaces
• How to harness the power of PPC campaigns for ABM
• The platform that offers the best targeting capabilities for the B2B space.
• Examples of companies that we can learn from
• and much much more ...