<p>Luke Ruffing is an Enterprise Account Executive at PandaDoc, a document workflow automation platform. In this episode, Luke reveals the philosophy behind his effective cold-call opening line and discusses the importance of encouraging questions. Visit Salesloft.com for show notes and insights from this episode.</p>

Luke Ruffing is an Enterprise Account Executive at PandaDoc, a document workflow automation platform. In this episode, Luke reveals the philosophy behind his effective cold-call opening line and discusses the importance of encouraging questions. Visit Salesloft.com for show notes and insights from this episode.

How To Turn A Cold Call Into A Conversation With Luke Ruffing

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How To Turn A Cold Call Into A Conversation With Luke Ruffing

How To Turn A Cold Call Into A Conversation With Luke Ruffing