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In this Spark & Ignite Your Marketing, host Beverly Cornell chats with Tonya Cross, pharmacist-turned-entrepreneur and founder of Accented Glory. Tonya reveals her biggest “light bulb” moments, how she markets with purpose, and the importance of staying aligned with your true calling. From practical tips on finding your audience and capitalizing on trends to meaningful lessons on collaboration and authenticity, this episode is full of insights for any creative entrepreneur looking to turn their passion into a profitable business.
Three Key Takeaways:

1. Follow Your Passion, Even if It Means Changing Paths: Tonya’s journey from pharmacist to fashion entrepreneur is a reminder that it’s never too late to follow a path that aligns with your true passion. 
2. Leverage Cultural Roots to Connect with Your Audience: This cultural focus not only differentiates her brand but also resonates deeply with her audience, adding value and authenticity to her work.
3. Collaboration and Trends Can Expand Your Reach: Through strategic partnerships and timely trend-based marketing, Tonya has grown her business beyond her initial audience. Her collaboration with a synthetic wig brand and her pivot toward popular trends like “mermaid culture” show the power of thinking outside the box and aligning your brand with complementary markets.

Follow Tonya:
Accented Glory Homepage
Accented Glory - Facebook
Accented Glory - Instagram

Gift From Tonya!
Styling With Hair Accessories Guide

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