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How To Turn Advertising Spend Into Shareholders w. Ian Vecmanis
Many CEOs and investor relations professionals throw money into paid ad campaigns without a clear understanding of who they want to target, the right budget, and how to measure success. The hope is that somehow the money they spend will magically translate into a higher share price.
In this episode, we’re joined by Digital257 CEO, Ian Vecmanis where we cover the mechanics of paid digital investor marketing programs that can guide you to ask the right questions when hiring a marketing agency.
There is an unsettling amount of waste when it comes to the use of investor capital for investor relations marketing and more so in paid advertising.
Retail investors are the lifeblood of the small-cap ecosystem! It’s important to find measurable ways to help decision-makers understand how to use digital tools to reach new investors and convert them into shareholders. The problem is... most don't even know where to start.
Ian shares his engineering expertise and explains how to build a re-marketing audience. He also shares where to place your focus when considering ad placements and how to optimize the follow-up loop using automation.
We learn how to measure audience engagement and invaluable lead and ongoing conviction-building strategies.
If you’re a CEO, CFO, or IR professional looking to build your investor audience, this episode is for you. You'll learn how to make better investment marketing decisions with investors’ capital.
Tune in to find out what it takes to put together a robust investor marketing program!
Watch our five-part Digital IR Master Class - Investor Marketing 2.0: https://bit.ly/41aYjTV
Check out some of our most popular episodes:
Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xC
Leadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5Gug
Canada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9
Stay in the know and follow along:
Subscribe to the podcast:
iTunes - https://apple.co/43d7C6Z
Spotify - https://spoti.fi/43d7Smr
Connect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42o
Visit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUr
Sign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLW
Follow us on LinkedIn: https://bit.ly/42grK7w
Subscribe to our YouTube channel: https://bit.ly/411XXxU
Subscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf
View all episodes
By Cory Cleveland
5
33 ratings
Many CEOs and investor relations professionals throw money into paid ad campaigns without a clear understanding of who they want to target, the right budget, and how to measure success. The hope is that somehow the money they spend will magically translate into a higher share price.
In this episode, we’re joined by Digital257 CEO, Ian Vecmanis where we cover the mechanics of paid digital investor marketing programs that can guide you to ask the right questions when hiring a marketing agency.
There is an unsettling amount of waste when it comes to the use of investor capital for investor relations marketing and more so in paid advertising.
Retail investors are the lifeblood of the small-cap ecosystem! It’s important to find measurable ways to help decision-makers understand how to use digital tools to reach new investors and convert them into shareholders. The problem is... most don't even know where to start.
Ian shares his engineering expertise and explains how to build a re-marketing audience. He also shares where to place your focus when considering ad placements and how to optimize the follow-up loop using automation.
We learn how to measure audience engagement and invaluable lead and ongoing conviction-building strategies.
If you’re a CEO, CFO, or IR professional looking to build your investor audience, this episode is for you. You'll learn how to make better investment marketing decisions with investors’ capital.
Tune in to find out what it takes to put together a robust investor marketing program!
Watch our five-part Digital IR Master Class - Investor Marketing 2.0: https://bit.ly/41aYjTV
Check out some of our most popular episodes:
Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xC
Leadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5Gug
Canada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9
Stay in the know and follow along:
Subscribe to the podcast:
iTunes - https://apple.co/43d7C6Z
Spotify - https://spoti.fi/43d7Smr
Connect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42o
Visit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUr
Sign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLW
Follow us on LinkedIn: https://bit.ly/42grK7w
Subscribe to our YouTube channel: https://bit.ly/411XXxU
Subscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf