Mark Raffan was almost eaten by great white sharks. Yes, he shares that story. He also shares how B2B brands can become thought leaders by investing in content marketing. Here's what we cover: <ul> <li>why B2B orgs should invest in content</li> <li>getting stakeholder buy-in for content</li> <li>insourcing vs outsourcing content</li> <li>amplifying content with influencers</li> </ul>

Mark Raffan was almost eaten by great white sharks. Yes, he shares that story. He also shares how B2B brands can become thought leaders by investing in content marketing. Here's what we cover: why B2B orgs should invest in content getting stakeholder buy-in for content insourcing vs outsourcing content amplifying content with influencers

How to turn B2B brands into thought leaders, with Mark Raffan

Digital marketing can be hard. But it doesn’t have to be. Level up your marketing skills in just 30 minutes each week with John Tyreman as he interviews marketing leaders and practitioners on a variety of marketing topics like SEO, paid media, strategy, buyer psychology, branding and more.

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How to turn B2B brands into thought leaders, with Mark Raffan

How to turn B2B brands into thought leaders, with Mark Raffan