Learn how to reach new readers AND make money at book signings. Anna McCluskey, urban fantasy author, shares with us the strategy she's used to make thousands of dollars at 10+ book events with the right pricing of her books, event set-up, event-selling techniques, and, of course, finding and picking the best events to attend.

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EPISODE CHAPTERS:

0:05:04 Anna’s First Book Events

0:08:17 Books to People Who Are NOT Her Readers

0:09:39 Managing Signings as an Introvert

0:12:03 Selling to Readers Who Don’t Walk Up to Your Table

0:15:09 What Events to Sell Your Books At

0:21:08 How to Set Up For Your First Event

0:27:03 How to Attend Profitable Events

0:31:13 How to Manage Book Inventory for Events

0:35:16 How Many Books Published Do You Need to Come to An Event?

0:36:40 How to Price Your Books at Events

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I’m on a mission to bring Power to Storytellers. Here’s my story 👇

ABOUT THE HOST: MICHAEL EVANS

I’m the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue). In high school, I wrote and self-published 12 sci-fi novels (aka I didn’t have many friends).

I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was online🫣), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishing’s Start-up of the Year in 2023 by Jane Friedman.

After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors. I’m really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself 😊.

ABOUT BEYOND THE BOOK:

Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build “mini-Disneys” from their stories through physical products, community experiences, games, other media formats, and more.

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