2X eCommerce Podcast

How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep


Listen Later

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. Pradeep

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.

  • (00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep
  • (03:01) - Dr. Pradeep's Background and Insights
  • (14:04) - Practical Applications of Neuroscience
  • (20:43) - Leveraging Non-Conscious Consumer Data
  • (26:40) - Practical Application of Non-Conscious Messaging
  • (27:51) - The Pitfalls of Mining Social Media
  • (28:32) - Understanding and Creating Desire
  • (35:54) - Mass Personalization at Scale
  • (40:57) - Integrating Non-Conscious Data into Marketing
  • (44:33) - Leveraging Sensory.AI Solutions
  • (46:35) - Final Thoughts and Practical Steps

  • Resources mentioned: 
    1. Sensory AI: Explore Dr. Pradeep’s neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.ai
    2. Book: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7T


    Creators & Guests

    • Kunle Campbell - Host
    • Dr. A.K. Pradeep - Guest

    • Connect with 2X eCommerce:

      • Website: 2X eCommerce Website → https://2xecommerce.com/podcast/
      • Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/
      • Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerce
      • YouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/



      Get a Copy of Kunle’s Book
      Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.

      • Buy on Amazon → https://amzn.to/3ybY6WS
      • Buy on Walmart → https://bit.ly/3swOuDe
      • Buy on Kogan Page → https://bit.ly/44DylLn
      • Buy on Barnes & Noble → https://bit.ly/3Pgd4B4
      • Buy on WHSmith → https://bit.ly/4bfr9r3

      Sponsors:
      This episode is proudly brought to you by:

      1️⃣ REVIEWS.io
      Drive Sales & Reduce Marketing Spending with REVIEWS.io

      REVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It’s easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.

      With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.

      To find out more, head over to Reviews.io
      Get 10% off your first year—use the could ‘2x’ when you sign up or click here.
      New customers only. Terms and conditions apply.

      ★ Support this podcast ★
      ...more
      View all episodesView all episodes
      Download on the App Store

      2X eCommerce PodcastBy Kunle Campbell

      • 4.7
      • 4.7
      • 4.7
      • 4.7
      • 4.7

      4.7

      50 ratings


      More shows like 2X eCommerce Podcast

      View all
      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,449 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      733 Listeners

      Shopify Masters by Shopify

      Shopify Masters

      374 Listeners

      The Art of Online Business by Kwadwo [QUĀY.jo] Sampany-Kessie

      The Art of Online Business

      761 Listeners

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

      The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

      513 Listeners

      Perpetual Traffic by Tier 11

      Perpetual Traffic

      748 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,253 Listeners

      Masters of Scale by WaitWhat

      Masters of Scale

      3,963 Listeners

      The CMO Podcast by vYve & Jim Stengel

      The CMO Podcast

      339 Listeners

      2X eCommerce Podcast by Kunle Campbell

      2X eCommerce Podcast

      48 Listeners

      My First Million by Hubspot Media

      My First Million

      2,597 Listeners

      eCommerce Podcast by Matt Edmundson

      eCommerce Podcast

      7 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      748 Listeners

      The Watson Weekly - Your Essential eCommerce Digest by RMW Commerce

      The Watson Weekly - Your Essential eCommerce Digest

      35 Listeners

      The Google Ads Podcast by Solutions 8

      The Google Ads Podcast

      11 Listeners