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What if your brand story isn’t wrong… it’s just not in your customer’s language?

In this episode, I sit down with Jonathan Castner to unpack why most businesses are projecting instead of listening — and how that’s costing them. We talk about turning real client conversations into powerful brand stories, why scripted testimonials fall flat, and how to find your “unfair advantage” hiding in plain sight.

If you’ve ever wondered why your messaging isn’t landing the way it should, this one might change how you think about storytelling forever.

👥 ABOUT THE GUEST

About Jonathan Castner:

Jonathan Castner is the founder of Castner Creative. They tell the human story of your business. Castner Creative helps businesses grow by better understanding what their customers think, feel and say about them. 

They do in-person research of your best customers to find out what truly matters to them, what they say and importantly, what they feel about working with you. Using their circle of understanding method, they "unpeel the onion and then reconstruct it".

Using a combination of psychology, behavioral economics and journalism, Castner Creative turns their insight into a unified language for sales and marketing, as well as for internal communications and recruiting. Then they use cinéma vérité film making to create a set of video stories which validate and connect you to a client base of true believers.

🔗 LINKS & RESOURCES

• Connect with Jonathan on LinkedIn
• Learn more about Jonathan’s work and methodology HERE!

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