A common copywriting mistake when writing promotional material is to focus on the features instead of benefits. 

Instead, concentrate on telling your reader why they should buy from you.  What benefits do they gain when they buy your product instead of buying from a competitor?


In this episode, you'll discover: 

• What is a benefit? 
• Examples of benefits? 
• A look at "Clear & Classy Glassware." 
• How to turn features into benefits
• The ultimate goal of any sale

References:
Matthew 11:28
Isaiah 40:31 

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