By 2025, well over 80% of companies were using content marketing in some form, with more than half of all businesses planning to increase their content marketing budget because the returns are undeniable. In fact, brands averaged about $7.65 in revenue for every $1 spent on content marketing in 2025. About 76% of marketers now say content marketing directly generates leads or demand for their business (a jump from 67% a couple of years ago). And 41% of marketers report that content marketing delivers higher ROI than any other channel, outperforming things like paid ads and email.