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How to Turn Internal Stories into Employee Advocacy with Matt See
Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat.
Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. It starts inside.
In this episode, Matt and Rhona dig into how internal storytelling can transform culture, inspire authentic advocacy, and turn your employees into your best brand ambassadors — without a single content calendar.
What You’ll Learn
Why internal comms often fail (and how to cut through the noise)
The four-part framework Matt uses: Inform, Educate, Inspire, Celebrate
How to build “reporter beats” inside your org to uncover real stories
Why your all-company email should feel like it came from your bank or your mom
How to measure success beyond open rates and clicks
The secret to getting employees to actually visit the intranet
How internal stories power your external employer-brand reputation
CONNECT WITH US
Want to turn your team into creators?
Visit perceptiblestudios.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Workfluencer, employee advocacy, internal communications, storytelling, company culture, employer branding, leadership, employee engagement, workplace storytelling, brand communication, HR strategy, Matt See
Learn more about your ad choices. Visit megaphone.fm/adchoices
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By Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
5
44 ratings
Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat.
Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. It starts inside.
In this episode, Matt and Rhona dig into how internal storytelling can transform culture, inspire authentic advocacy, and turn your employees into your best brand ambassadors — without a single content calendar.
What You’ll Learn
Why internal comms often fail (and how to cut through the noise)
The four-part framework Matt uses: Inform, Educate, Inspire, Celebrate
How to build “reporter beats” inside your org to uncover real stories
Why your all-company email should feel like it came from your bank or your mom
How to measure success beyond open rates and clicks
The secret to getting employees to actually visit the intranet
How internal stories power your external employer-brand reputation
CONNECT WITH US
Want to turn your team into creators?
Visit perceptiblestudios.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️
💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Workfluencer, employee advocacy, internal communications, storytelling, company culture, employer branding, leadership, employee engagement, workplace storytelling, brand communication, HR strategy, Matt See
Learn more about your ad choices. Visit megaphone.fm/adchoices