Building a consulting business through content sounds simple. In reality, it requires clarity, conviction, and a willingness to say things others avoid.

In this episode of Workfluencer, talent, culture, and DEI consultant Dani Herrera shares how LinkedIn content became the engine behind her consulting business.

Dani didn’t start posting to become a creator. She started out of necessity while navigating the U.S. immigration system and needing to prove visibility in her field. What began as a practical move eventually turned into a pipeline for clients, speaking opportunities, and workshops.

Together, Rhona and Dani unpack what it actually looks like when content becomes your vetting mechanism for clients. They also discuss the tension between authenticity and strategy, why viral posts don’t matter for consultants, and how speaking openly online can filter out the wrong opportunities before they ever reach your inbox.

What You’ll Learn:

If you’ve been playing it safe with your content, this conversation will challenge how you think about visibility, credibility, and building a personal brand that actually drives work.

Resources Mentioned

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