How can you turn one man’s trash into another one’s treasure? We get the answer to that question from this week's guest, Sophie Rochester, who finds herself doing just that, smack dab in the middle of the “circular economy.” Sophie brings a sharp eye and British wit to a discussion about how the creative industries can help us make the world a better place—provided that we help them help us to do so. It’s all very inspiring, as is Sophie’s company, Yodomo. Have a listen to hear all about it.

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