William Hicks, co-founder and president of Magic Mind, knows the value of turning one-time customers into monthly subscribers. The more subscribers your company has, the better your retention rates will be. But getting customers to commit to a subscription requires strategic action. You have to prove to your customers that a subscription is worth the commitment. On this episode of Subscription Radio, Ben and William talk through strengthening your subscription model, how to get customers to agree to a subscription, and why you shouldn’t look for a silver bullet.

Show Topics

• Invest in positive changes
• Pay attention to your model
• Focus on subscription
• Give your customers a guarantee
• Listen to your customers’ needs
• Don’t underestimate operational complexity
• Demonstrate success
• Utilize your financing
• Give customers an out
• Don’t look for a silver bullet

Show Links

• Check out Magic Mind
• Connect with William Hicks on LinkedIn
• Check out Rodeo
• Connect with Ben Fisher on LinkedIn or Twitter