In order for podcast interviews to really move the needle for our businesses, we have to approach them with the right mindset and strategy. Why would it be a huge waste to use podcasts as a branding or name recognition play? When we’re on podcasts what are we going to talk about about that will create demand for our service or product? On this episode,

I continue our last conversation on getting featured on more podcasts this year. I talk about the kinds of shows to go after, and the things to talk about if we want interviews to translate to more people booking meetings to talk about the service we offer.