“At the end of the day, I really believe people buy from people and they buy from people they like. That's one of many reasons why podcasting is so powerful for business owners.” -  Melissa Guller

Welcome to the Marketing To Millions Podcast, I’m your host, Liz Boer! I welcome Melissa Guller, the CEO of Wit and Wire, to talk all about how coaches and online educators can turn podcast listeners into paying students in their courses and programs.

Melissa Guller is a course creator, podcast producer, and CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. 

She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America. 

Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped thousands of podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love.

[00:01 - 02:39] Getting to Know Melissa  

[02:40 - 10:00] Podcasting Can Be Hard, But Here’s Why You Should Start One Anyway 

[10:01 - 13:39] Strategies to Warm up an Audience When Preparing for a Launch

[13:40 - 26:29] Tips on How to Beat Podcaster’s Block 

[26:30 - 40:41] Maximizing Ad Spots, Call to Actions, and Opt-Ins

[40:42 - 46:23] Closing Segment

Key Quotes

“It's not the topic that's going to set you apart. The thing that's really gonna set you apart is your personality, your experience, and the way that you came into knowing about your topic.” -  Melissa Guller 

“I can offer three different approaches [for generating podcast topics] that I usually recommend. The first is to think like a listener. The second is to think like a marketer. And the third is to think like a reporter.” - Melissa Guller

 Resources Mentioned 

• Wit and Wire: How to Launch a Podcast in 60 Days Without Feeling Overwhelmed 
• Episode Shownotes

Connect with Melissa

Website: https://witandwire.com 

Instagram: https://instagram.com/witandwire 

Pinterest: https://pinterest.com/witandwire

Let’s get connected! 

You can find me on Instagram and Facebook. Visit my website https://lizboer.com 

Join the Marketing to Millions FB Group 

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