Lucy Mann is the founder of Gunpowder Consulting Ltd. and the host of the podcast Small Spark Theory. Lucy's journey into the podcasting world began in 2017, inspired by a need to help agencies tackle new business challenges and driven by the principle of marginal gains, a concept she borrowed from elite athletes to apply to business strategies.

 We discuss: 

• Invitations to speak at industry events
• Inspiration from events, radio discussions, or conversations
• Being intentional about addressing audience needs
• Realisation of agency needs for new business and marketing strategies