Multiply You Podcast

How To Turn Skeptical Homeowners Into Loyal Customers


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Aaron Veal is an Associate Certified Entomologist and the Owner and CEO of Phoenix Pest Control, which services customers in East Tennessee. He is a Marine Corps veteran with more than two decades of experience in the pest control space. “Rising from the industry ashes,” as Aaron says, Phoenix Pest Control is designed to stand out against the one-size-fits-all industry mold. 

In this episode…

With the rise of various Internet forums, blogs, and social media apps, misinformation and myths can spread like wildfire. When it comes to pest control, it’s best to trust the experts and avoid DIY solutions. But how can pest control companies educate customers and prove they have homeowners’ best interests at heart?

For Aaron Veal, the answer lies in productive, educational conversations. To achieve this, Aaron creates educational videos for customers (and potential customers) which answer all of their questions — even the ones they didn’t know they had. In doing so, customers are more likely to trust Aaron and his team, remain loyal, and find comfort in understanding the best possible solutions.    

In this episode of the Multiply You Podcast, Austin Clark is joined by Aaron Veal, the Owner and CEO of Phoenix Pest Control, to talk about strategies for educating customers, getting them to love you, and maintaining customer loyalty. Aaron also talks about the pros and cons of entrepreneurship, his advice for others wanting to start their own business, and his motivation for creating educational videos.

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Multiply You PodcastBy Brian Austin Clark

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