Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne Salz catches up with Finlay Clark, UK Country Manager for Waze, the global, Google-owned crowd-sourced sat nav app and local ad platform, to discuss how marketers can get more mileage out of “drive time” and activate and motivate app users on the commute. Finlay walks us through the innovative and highly effective ad units, ranging from branded pins on the map to driving directions that use celebrity voices to promote movies and popular entertainment. They also discuss how Waze ensures safety while offering local business owners and brands access to the captive commuter audience.

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